Meta Advertisement Strategies in 2024

In this blog, we provide an updated list of innovative Meta Ad campaign strategies used by marketing specialists to generate leads and conversions. FREE downloadable PDF guide included.

OES Group

3/6/20234 min read

What Works in 2024?

In this blog post, we delve into the prevalent strategies for successfully running Meta Ad Strategies in 2024, exploring the latest trends, innovations, and proven tactics that promise to elevate your brand's presence in the ever-expanding metaverse.

From understanding the nuances of meta advertising platforms to harnessing the power of augmented reality and virtual experiences, our journey unravels the keys to crafting compelling campaigns in a world where the lines between reality and the digital realm blur.

Meta Lead Forms

In recent years, lead forms have seen substantial improvement. Businesses have seen costs per lead decrease from $50 to $5 on Facebook, driven by users remaining within the platform rather than being redirected to external landing pages.

Clicks on lead form ads now facilitate retargeting, as users stay engaged within the app. While landing pages are no longer obligatory, their presence can be helpful for users seeking a more comprehensive understanding of the business offering.

The setup process has become more streamlined, requiring only 10-15 minutes. Furthermore, the leads generated through this approach exhibit higher quality, reflecting a genuine interest in the offering.

Advertisers can further enhance lead quality by selecting between 'More Volume' and 'Higher Intent,' with the latter necessitating users to navigate an additional section within the lead form for superior quality leads.

Building Your Email Lists

In a service-based business with high-ticket offers, building email lists is essential. Email communication allows you to establish authority in your industry by providing valuable information, enabling strategic offers like notifying recipients of available client spots, increasing the likelihood of acceptance.

Service-based sales thrive on repeated exposure, a process facilitated more effectively and cost-efficiently through email lists compared to platforms like Facebook or paid ads. Rather than investing continuously in ads, the approach involves:

1/ Collecting email addresses through lead forms while offering value.

2/ Providing users with valuable offerings like downloadable content such as quick-start checklists, curated resource lists, or trend guides.

3/ Integrating email automation for user nurturing, delivering additional advice and insights.

4/ After a series of automated emails, strategically introducing the product or service for sale, leveraging the established trust.

5/ Continuation of the sales conversation within emails, taking advantage of the cost-free environment to close the sale.

Prioritise Reel Ads

The optimal format for maximum impact lies in utilising reels, given users' love for this format. Considering the competition with TikTok, leveraging Instagram and Facebook for video ads proves cost-effective, expanding our reach to a wider audience.

Reels, in particular, boast a remarkable 67% increase in engagement compared to other ad formats. Once a reel is crafted, its versatility allows for seamless repurposing across various platforms such as Instagram, Facebook, TikTok, and YouTube Shorts.

To ensure effectiveness, your reels should present a condensed adaptation of text ads, capturing user attention from the beginning. Incorporating captivating visuals paired with compelling text, such as:

  • Are you this person?

  • Have you been here before?

  • Does your house resemble this?

  • Is your flooring similar?

  • Do you have this issue?

Effective copy Is crucial for immediate user engagement.

Surround-Sound Retargeting

This strategy involves running a sequence of diverse ads for retargeting users who have already engaged with our initial ad. While each ad aligns with our brand identity, they highlight different aspects of your brand. A practical approach involves physically printing our client's website pages, dissecting them to identify compelling elements.

For instance, you might focus on testimonials, showcase previous projects, or emphasise why 'ABC Kitchens' is voted as the best in Sydney. The objective is to gather a range of perspectives that address user desires, benefits, and pain points, aiming to create 3-5 unique ads.

It's important to note that the results may not be immediately impactful, requiring patience for the strategy to unfold effectively.

Ad Copy Targeting

In 2024, broad targeting proves more effective. Facebook's algorithm excels in automatically pinpointing our ideal customers post-advertisement. Our strategy involves reaching the largest audience possible, with visuals and copy serving as the primary targeting tools.

For instance, an image featuring a beautifully renovated space in Sydney, accompanied by a pin/map of the location, can effectively capture attention. The accompanying copy, tailored for Sydney homeowners, might say, "Attention Sydney Homeowners: Hosting season is upon us! Wow your friends and family with a stunning kitchen everyone will love!"

By noting user interactions, Facebook refines its targeting, creating profiles for optimal ad exposure. Embracing this algorithm-driven approach allows us to efficiently find our ideal audience.

Sound Interesting?

Empower your brand with OES Group. We are experts in driving results through paid meta ads.

Reach out for tailored strategies and amplify your success!

Free PDF Download

Click here To view or download the Facebook & Instagram Ad Guide 2024

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